According to J. Richard Byrd: Social media is about relationships. It's about knowing who you are and knowing who you want to reach. Exactly. Who have you been called to reach? Who are you? What do you do? Why should we care? What's in it for me?
Should be on the front page of your website. Your website is the basis of all your social media outreach.
Facebook is for people that you know. Twitter is for people you want to know. You need to drive everyone back to your website.
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